About Jen

Most likely the first things you’ll notice about Jennifer Seidelman are her voice and her energy. She is short in stature and makes up for it with a boisterous voice and dynamic, high energy personality. As the founder of Total Success Strategies and The Jennifer Seidelman Real Estate Group, Jennifer has a passion and drive to help individuals and businesses define what success means to them rather than accepting someone else’s notion of success. Then she draws on her leadership, business, sales, marketing, coaching and training background to partner with them to reach their desired success in business and in life.

Jennifer grew up with an entrepreneurial mindset. She understands the dedication and drive it takes to start a business because as a child, she watched her parents launch a successful business and also worked in that business. Throughout high school and college, Jennifer worked for both small, independently owned businesses and large companies giving her a taste of both worlds. She went on to earn her MBA in Marketing & Entrepreneurial Management which she put to use as a Product Manager for a mid-size privately held corporation and then as a Marketing Manager for two start-up companies.  In 2001, she partnered with Keller Williams Realty East Bay to launch her real estate business and has spent the last 18 years helping her clients achieve their real estate goals. In 2009, she opened Vantage Point Real Estate, a boutique real estate brokerage, which she successfully managed until 2014 when she rejoined Keller Williams in both Walnut Creek, CA and in Portland, OR.


In 2007, Jennifer launched Total Success Strategies and began coaching and consulting in the real estate industry. In 2016 she earned her Professional Coaching Certification (PCC) from the International Coaching Foundation (ICF). She has since broadened her scope to include small business owners and leaders in a variety of industries. Over the past decade, Jennifer has loved the challenge of developing curriculums for new and experienced real estate agents. She has trained business owners in all aspects of sales, management, regulatory issues, contracts, business systems, marketing and recruiting. Jennifer has also developed and run successful in-house coaching programs for two large real estate offices. She’s worked with individuals to launch businesses, go through career changes and get unstuck in their existing business.


With nearly 20 years as a business owner, Jennifer has a proven background of helping others grow personally and professionally while they turn their ideas into reality. Although her clients value her tenacity and entrepreneurial spirit, what they love about Jennifer is her dedication to them, her straightforward, yet kind, “tell it like it is” style and her passion for life. And of course they love her ability to have fun with a laugh that is sincere, heart-felt, deep and contagious especially when she’s laughing at herself…which she does easily and often.


When she’s not wearing her coaching or real estate super hero cape, Jennifer enjoys spending time with her friends, family and rescue pup, Tipsy.  Her passions include reading, hiking, traveling, SCUBA diving, wine tasting and cheering for her beloved San Francisco Giants.